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Appendix 2 The Case Study Protocol
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Appendix 3 Coding Scheme
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Chapter 7 Conclusions
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Chapter 5 Corporate Behaviour: The Supply of Wrapped Impulse Ice-Cream
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Appendix 4 Data Tables and Commentary
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Chapter 2 From Consumer Behaviour to Corporate Response
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Front Matter
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Introduction
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Chapter 1 The Marketing Firm
Kevin J. Vella and Gordon Foxall
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Type:
Monograph Chapter
in The Marketing Firm
Kevin J. Vella and Gordon Foxall
Publication Date:
30 Sep 2011
Collections:
Business 2011
Cover The Marketing Firm
The Marketing Firm
Economic Psychology of Corporate Behaviour
Kevin J. Vella and Gordon Foxall
This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts.
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Monograph Book
Publication Date:
30 Sep 2011
DOI:
https://doi.org/10.4337/9780857936509
Collections:
Business 2011