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Edited by Shintaro Okazaki

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Ayşegül Özsomer

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Russell Belk and Xin Zhao

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Hirokazu Takada, Makoto Mizuno and Ling Bith-Hong

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Charles R. Taylor and C. Luke Bowen

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Takahiko Masuda, Huaitang Wang, Kenichi Ito and Sawa Senzaki

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Edited by Shintaro Okazaki

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Edited by Shintaro Okazaki

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies.