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Research Handbook on Entrepreneurship in Emerging Economies
A Contextualized Approach
Edited by Paresha Sinha, Jenny Gibb, Michèle Akoorie and Jonathan M. Scott
Edited by Mikaela Backman, Charlie Karlsson and Orsa Kekezi
Mikaela Backman, Charlie Karlsson and Orsa Kekezi
From Innovation to Entrepreneurship
Connectivity-based Regional Development
Yasuyuki Motoyama
Smart, Sustainable and Inclusive Growth
Political Entrepreneurship for a Prosperous Europe
Edited by Charlie Karlsson, Daniel Silander and Brigitte Pircher
Edited by Urban Gråsjö, Charlie Karlsson and Iréne Bernhard
Governance and Political Entrepreneurship in Europe
Promoting Growth and Welfare in Times of Crisis
Edited by Charlie Karlsson, Charlotte Silander and Daniel Silander
Serena Rovai and Nicola Bellini
This chapter focuses on the profile of the new generation of Chinese creative entrepreneurs in the fashion and luxury industry and investigates, in an exploratory way, the mix of endogenous factors that support their growth in the specific context of the city of Beijing. Based on a review of the elements characterising the present stage of development of this industry and on the results of interviews of two emerging brands within a concept store hosting them, the authors argue that in the struggle to affirm the positive value of Chinese creativity, this new breed of entrepreneurs is developing a syncretic mix of Chinese, Asian and Western elements rather than proposing a nationalistic rediscovery of Chineseness. A Beijing effect is also visible, giving evidence of the relationship between art and fashion. Finally, their growth and success appears in tune with the government’s domestic and international policy.