Jump to Content Jump to Main Navigation

Print
Email

Browse by title

You are looking at 1 - 10 of 16 items :

Tourism x

Economics and Finance x

Cities and Urban Geography x

Clear All

You do not have access to this content

The ‘Be Berlin’ Campaign: Old Wine in New Bottles or Innovative Form of Participatory Place Branding?

Claire Colomb and Ares Kalandides

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00016

Collection: Business 2010 and before

You do not have access to this content

Branding Aalborg: Building Community or Selling Place?

Anette Therkelsen, Henrik Halkier and Ole B. Jensen

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00014

Collection: Business 2010 and before

You do not have access to this content

Branding Madrid: From ‘Madrid Global’ to ‘Global Madrid’

María Cristina Mateo and Gildo Seisdedos

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00011

Collection: Business 2010 and before

You do not have access to this content

Conclusion: In Search of Effective Place Brand Management

Gregory Ashworth and Mihalis Kavaratzis

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00020

Collection: Business 2010 and before

You do not have access to this content

Is Corporate Branding Relevant to Places?

Mihalis Kavaratzis

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00009

Collection: Business 2010 and before

You do not have access to this content

Managing Otherness: The Political Economy of Place Images in the Case of Tuscany

Nicola Bellini, Anna Loffredo and Cecilia Pasquinelli

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00012

Collection: Business 2010 and before

You do not have access to this content

Mind the Gap: Reputation, Identity and Regeneration in Post-Industrial Cities

Myfanwy Trueman, Nelarine Cornelius, Mirza Mohammed Ali Baig and Joyce Liddle

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00015

Collection: Business 2010 and before

You do not have access to this content

Personality Association as an Instrument of Place Branding: Possibilities and Pitfalls

Gregory Ashworth

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00019

Collection: Business 2010 and before

You do not have access to this content

Place Branding Theory: A Cross-domain Literature Review from a Marketing Perspective

Graham Hankinson

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00008

Collection: Business 2010 and before

You do not have access to this content

Place Branding: Where Do We Stand?

Mihalis Kavaratzis and Gregory Ashworth

Monograph Chapter

In Towards Effective Place Brand Management

Edited by Gregory Ashworth and Mihalis Kavaratzis

Published in print:: 31 Aug 2010

DOI:: https://doi.org/10.4337/9781849806398.00007

Collection: Business 2010 and before