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Acknowledgments
Marlene M. Reed
and
Rochelle R. Brunson
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Article Category:
Monograph Chapter
Publication Date:
09 Jul 2021
Page Range:
vi
Collections:
Business 2021
DOI:
https://doi.org/10.4337/9781839101427.00004
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Case Studies in Entrepreneurship
Monograph Book
Publication Date:
09 Jul 2021
Print ISBN:
9781839101410
eISBN:
9781839101427
DOI:
https://doi.org/10.4337/9781839101427
Page Count:
144
Collections:
Business 2021
Buy Print
Table of Contents
Front Matter
Copyright
Contents
Acknowledgments
Introduction to Case Studies in Entrepreneurship
Chapter 1: Beginning with an idea - Warby Parker: revolutionizing the way eyeglasses are sold and social entrepreneurship is carried out
Chapter 2: Entrepreneurial mindset - WeWork: can a shared spaceprovider survive a recession?
Chapter 3: Recognizing agood opportunity - White Trash Services: targeting a new market?
Chapter 4: Planning for the long run - Rakuten: how long can rapid growth be sustained?
Chapter 5: Securing funding - Kickstarter: creating a platform for crowdfunding dreams
Chapter 6: Securing funding (continued) - Nightlight Donuts: the trials of a collegiate entrepreneur
Chapter 7: Developing a new business model - Etsy: will the desire for economic success overwhelm creativity?
Chapter 8: Assessing the role of the entrepreneur - Revival Restaurant: revitalizing a dormant neighborhood
Chapter 9: Maintaining a business during a recession - Kleinfeld Bridal: absolutely “yes”!
Chapter 10: Attaining long-term success - Magnolia and The Silos: sustaining rapid growth
Chapter 11: Exploring new business - Lily Jade: developing an online apparel business driven by social media
Chapter 12: Starting a social enterprise - The TLC Rocket Stove: results-based financing through carbon credits
Chapter 13: The role of a first mover - The Fleet Sheet: seeking sustainability for a first mover
Chapter 14: Preparing an exit strategy - BCH TeleCommunications: an American ex-patriot deciding when and how to leave the Czech Republic
Index
Subjects
Business and Management
Entrepreneurship
Teaching Methods in Business and Management
Teaching Methods
Teaching Methods in Business and Management
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