Introduction to Case Studies in Entrepreneurship
Marlene M. Reed
and
Rochelle R. Brunson
Article Category:
Monograph Chapter
Publication Date:
09 Jul 2021
Page Range:
1
Collections:
Business 2021
DOI:
https://doi.org/10.4337/9781839101427.00005
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After attending many conferences on entrepreneurship and talking to colleagues at other universities, it occurred to the authors that there was a need for a book that would contain current entrepreneurship cases of special interest to students. Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can dig into with students and illustrate important theories or topics from the course. That realization was the impetus for writing this casebook.
Cover Case Studies in Entrepreneurship
Case Studies in Entrepreneurship
Monograph Book
Publication Date:
09 Jul 2021
Print ISBN:
9781839101410
eISBN:
9781839101427
DOI:
https://doi.org/10.4337/9781839101427
Page Count:
144
Collections:
Business 2021
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