This chapter proposes a way of analyzing and learning from family business cases, from the perspectives of families, advisors, and scholars. It shares how to "fish" knowledge that will maximize learnings from well-crafted cases, what the case learning approach is about and how to read a case in general. Moreover, it discusses how to analyze a family business case, paying specific attention to factors unique to family firms. Finally, it explains how families, advisors, and scholars can best utilize the materials in this Casebook.