Chapter 1 Why is imitation not innovation?
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Innovation theorists relegate to non-existence a series of concepts outside the semantic field of innovation. Such is the case of imitation. The chapter looks at when, how and why imitation, as an early meaning of innovation, was removed from the discourses on innovation. The chapter suggests that cultural values, disciplinary work, market ideology and semantics are key factors in explaining the neglect of imitation in discourses on innovation, particularly theories.

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