Introduction to Big Data in Small Business
Article Category:
Monograph Chapter
Publication Date:
21 Sep 2021
Page Range:
1–9
Collections:
Business 2021
DOI:
https://doi.org/10.4337/9781839100161.00007
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This is a book about big data in small businesses. How do small and medium-sized enterprises (SMEs), with limited resources, thrive in a context abundant with data? To address this central question from multiple viewpoints, we introduce a collection of experiences, insights, and guidelines from a variety of researchers, each of whom provides a piece to solve this puzzle.
Cover Big Data in Small Business
Big Data in Small Business
Monograph Book
Publication Date:
21 Sep 2021
Print ISBN:
9781839100154
eISBN:
9781839100161
DOI:
https://doi.org/10.4337/9781839100161
Page Count:
272
Collections:
Business 2021
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