Chapter 1 Introduction
Open access

This handbook covers all aspects of designing and implementing a questionnaire survey of the activities of organizations such as businesses, public sector agencies, and non-governmental organizations. It discusses the initial steps of designing a questionnaire to answer research questions, through implementation and data cleaning, to the implications of questionnaire and implementation on data analysis. The handbook is designed to be a practical guide for undergraduate and graduate students, academics, and business managers. The introduction discusses what readers need to know to make an informed decision on whether they need to conduct a survey and describes the research used in the handbook to identify good survey practices.