Chapter 1 What is fashion law?
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This chapter provides an introduction to the fashion industry, its economics and the legal issues which it commonly faces. This includes an overview of the areas which are explored in the later chapters of the book such as intellectual property, franchising, licensing and distribution. It also considers the issues that are driving the industry forward such as sustainability and ethical fashion, e-commerce and fashion technology. It finishes with some suggestions on the practicalities associated with instructing a lawyer.