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Given the increasing role of creation and innovation in the world economy and the pervasive informational problems that plague contractual relationships between firms and creative agents, innovative industries constitute a natural and intriguing battlefield for researchers interested in the study of organizations, institutions, and governance. This chapter draws on organizational economics to illustrate the contracting frictions and governance solutions that arise in industries and processes where innovative and creative efforts are the key inputs. We point out open questions and gaps that emerge from the existing empirical evidence and provide recommendations that we hope will inform future researchers, industry practitioners, and policymakers.