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Ruta Aidis

Ruta Aidis’s chapter explains the influences of gendered stereotypes in entrepreneurship and examines the impact on growth-oriented women entrepreneurs and their ability to access leadership positions. Ruta suggests that, even when women leave the corporate sector to take on entrepreneurial careers and are successful in their ventures, they are limited by the entrepreneurial ‘glass ceiling’. Drawing on institutional theory and role congruity theory, Ruta explains that gendered impediments for women constrain their ability to access leadership positions. Ruta further shows that gendered stereotypes which view leadership as a male characteristic make it less socially desirable for women to grow their businesses and affect their ability to acquire the resources they need.