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Ruta Aidis

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Ruta Aidis

Women have been innovating alongside men, yet their innovations have largely remained overlooked or discounted, often because the innovation has been less disruptive or has focused on female-dominated activities such as services and household production. But historically, even when innovative activity by women has been disruptive, it has often gone unnoticed. This chapter takes a closer look at three highly successful innovative female entrepreneurs in Latin America. The chapter analyses the case of Leila Velez in Brazil, co-founder and CEO of Beleza Natural, an innovative beauty institute chain. It analyses the case of Maria Claudia Mendez in Bolivia, founder of Origenes Bolivia, which specializes in creating upmarket fashion and household accessories made from alpaca and other natural fibres. It also analyses the case of Carolina Guerra in Colombia, co-founder of Ingerecuperar, a hazardous waste treatment and recycling company. By exploring their business developments, the chapter uncovers some of the gendered impediments that exist for innovative women in the Latin American context. Some of the examples are universal, while others are clearly linked to the specificities of the Latin American environment.

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Ruta Aidis and Friederike Welter

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Edited by Ruta Aidis and Friederike Welter

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Innovation and Entrepreneurship

Successful Start-ups and Businesses in Emerging Economies

Edited by Ruta Aidis and Friederike Welter

Little is known about innovative and successful enterprises in the countries that, until 1990, were part of the Soviet Union. Most previous research has extensively covered barriers to entrepreneurship and innovation that exist in these countries, some of which undoubtedly represent a hostile and harsh environment for any entrepreneurial activity. In this book, a different perspective is introduced. The focus is shifted to the innovative potential that these environments provide, demonstrating how entrepreneurs have been able to convert possibilities in hostile business environments into successful businesses. Through this collection of six in-depth case studies, the authors illustrate how successful and innovative businesses were able to develop in countries such as Russia, Belarus, Kazakhstan, Kyrgyztan, Moldova and Ukraine. Each case study presents an overview of the country’s key economic indicators and the role of small and medium-sized enterprises (SMEs) in the economy, followed by the presentation of a case study of a successful SME.
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Edited by Ruta Aidis and Friederike Welter

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Ruta Aidis and Friederike Welter

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The Cutting Edge

Innovation and Entrepreneurship in New Europe

Edited by Ruta Aidis and Friederike Welter

This original selection of case studies from eight new EU member countries looks at the ability of entrepreneurs to develop innovative and successful firms in an environment of turbulent social and economic change.
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Ruta Aidis and Saul Estrin

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Zoltán J. Ács, László Szerb, Raquel Ortega-Argilés, Ruta Aidis and Alicia Coduras