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Dennis Schoeneborn, Hannah Trittin-Ulbrich and François Cooren

This chapter introduces and compares two different theoretical approaches to stakeholder communication and responsible management practice grounded in a formative understanding of communication. We first review works that focus on Habermasian discourse ethics in the study of how corporations and their representatives communicate with their stakeholders responsibly. We juxtapose this approach with the emerging debate on the role and importance of creating resonance for dissensus and dissonance in organizations. This second approach draws on the increasingly prominent theoretical lens known as “communication constitutes organization” (CCO) perspective and key concepts such as meaning discrepancies and ambiguities, performativity, or ventriloquism. In sum, we encourage responsible management scholars to embrace formative approaches to stakeholder communication and their implications for future research on responsible management.