This chapter presents an in-depth case study of a new academic Master’s programme in sustainable entrepreneurship. The programme is delivered by Campus Fryslân, the newest faculty of the University of Groningen in the Netherlands. The chapter presents a start-up programme, creating new academic education services within a new faculty. Analysing the design and implementation of start-ups lies at the core of entrepreneurship research. The case study explains why and how the new programme facilitates the development of academic research skills alongside leadership and entrepreneurship competencies. The implications of the case study offer valuable lessons for education managers with an interest in the design and implementation of similar programmes.