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Cover Innovation Orientation in Business Services
Innovation Orientation in Business Services
Scope, Scale and Measurement
This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.
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Monograph Book
Publication Date:
06 Apr 2021
DOI:
https://doi.org/10.4337/9781839109553
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Business 2021
Chapter 1 The nature of business services
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in Innovation Orientation in Business Services
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06 Apr 2021
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Business 2021
Chapter 3 Strategic dimension in innovation orientation
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in Innovation Orientation in Business Services
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06 Apr 2021
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Business 2021
Chapter 2 Orientation of business service enterprises: theoretical and terminological issues
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in Innovation Orientation in Business Services
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06 Apr 2021
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Business 2021
Chapter 4 Dimension of organisational culture in innovation orientation
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in Innovation Orientation in Business Services
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06 Apr 2021
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Business 2021
Preface
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in Innovation Orientation in Business Services
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06 Apr 2021
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Business 2021
About the authors
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in Innovation Orientation in Business Services
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06 Apr 2021
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Business 2021
References
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in Innovation Orientation in Business Services
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06 Apr 2021
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Business 2021
Chapter 7 Marketing dimension in innovation orientation
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in Innovation Orientation in Business Services
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06 Apr 2021
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Business 2021
Chapter 6 Structural and process dimension in innovation orientation
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Type:
Monograph Chapter
in Innovation Orientation in Business Services
Publication Date:
06 Apr 2021
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Business 2021