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Mandy Lupton, Kay Oddone and Neal Dreamson

In higher education courses that are aimed at preparing students to be professionals in specific fields, developing a professional digital identity is an important employability concern. A professional digital identity involves the persona that the student expresses and communicates via social media including the way that they interact on professional social networks. One element of developing a professional digital identity is through creating and sharing web-based content. The research project reported in this chapter investigates the ways that students and recent graduates perceive their professional digital identities through creating and sharing web-based content for their assignments. To investigate these identities, we gathered interview data from a small group of students and recent graduates of undergraduate and postgraduate education degrees.