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Chapter 8 Teaching business-to-business marketing
Restricted access
Type:
Monograph Chapter
in Teaching Marketing
Publication Date:
19 Nov 2021
Collections:
Business 2021
Chapter 1 Introduction to Teaching Marketing
Full access
Type:
Monograph Chapter
in Teaching Marketing
Publication Date:
19 Nov 2021
Collections:
Business 2021
Cover Teaching Marketing
Teaching Marketing
Editors:
Ross Brennan
and
Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Restricted access
Monograph Book
Publication Date:
19 Nov 2021
DOI:
https://doi.org/10.4337/9781789907896
Collections:
Business 2021