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Chapter 11 Revenue blueprinting: identifying growth potential using customer data and customer insights
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Type:
Monograph Chapter
in Big Data in Small Business
Publication Date:
21 Sep 2021
Collections:
Business 2021
Chapter 5 Analyzing and developing digitization capabilities for data-driven projects in SMEs
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Type:
Monograph Chapter
in Big Data in Small Business
Publication Date:
21 Sep 2021
Collections:
Business 2021
Cover Big Data in Small Business
Big Data in Small Business
Data-Driven Growth in Small and Medium-Sized Enterprises
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
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Monograph Book
Publication Date:
21 Sep 2021
DOI:
https://doi.org/10.4337/9781839100161
Collections:
Business 2021
Introduction to Big Data in Small Business
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Type:
Monograph Chapter
in Big Data in Small Business
Publication Date:
21 Sep 2021
Collections:
Business 2021
About the editors and authors
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Type:
Monograph Chapter
in Big Data in Small Business
Publication Date:
21 Sep 2021
Collections:
Business 2021