Technology Market Transactions
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Technology Market Transactions

Auctions, Intermediaries and Innovation

Frank Tietze

Frank Tietze delivers an in-depth discussion of the impact of empirical results upon transaction cost theory, and in so doing, provides the means for better understanding technology transaction processes in general, and auctions in particular. Substantiating transaction cost theory with empirical auction data, the author goes on to explore how governance structures need to be designed for effective distributed innovation processes. He concludes that the auction mechanism is a viable transaction model, and illustrates that the auction design, as currently operated by market intermediaries, requires thorough adjustments. Various options for possible improvements are subsequently prescribed.
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Chapter 8: Methodological Approaches

Frank Tietze


8.1 THE GOVERNANCE STRUCTURE OF TECHNOLOGY AUCTIONS To derive an understanding of the TGS of technology auctions, based on specifically selected cases1 I conducted two complementary studies that combine insights from a qualitative auction process structure analysis (1st pre-study) with insights from the sellers’ experience of transactions (2nd pre-study). The combination of different data sources for the pre-studies can be considered a form of triangulation. According to Scandura and Williams (2000), a similar aspect (that is the TGS of technology auctions) is investigated from different perspectives, which contributes to an increased reliability of the results. 8.1.1 The Process Structure of Technology Auctions Section 2.3 explains why I chose to conduct multiple case studies for the first pre-study to address the first specific research question. Primarily following the approach of Yin (2003) to conduct case studies, I compiled descriptive case studies which were analyzed in a comparative manner in order to derive similarities and differences between both processes. In this section, I elaborate mainly on three aspects of this approach, including the selection of the case studies, the data collection, and the analysis.2 Case Selection When the case studies were conducted at the end of 2007, to my knowledge, that is based on the pre-study of TMI reported in Tietze (2008) and various expert interviews, there were only two firms that had conducted public technology auctions. By the end of 2007, the US-based TMI, Ocean Tomo Inc. (OT) had organized five auctions (four in the US and one in the UK)...

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