Technology Market Transactions
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Technology Market Transactions

Auctions, Intermediaries and Innovation

Frank Tietze

Frank Tietze delivers an in-depth discussion of the impact of empirical results upon transaction cost theory, and in so doing, provides the means for better understanding technology transaction processes in general, and auctions in particular. Substantiating transaction cost theory with empirical auction data, the author goes on to explore how governance structures need to be designed for effective distributed innovation processes. He concludes that the auction mechanism is a viable transaction model, and illustrates that the auction design, as currently operated by market intermediaries, requires thorough adjustments. Various options for possible improvements are subsequently prescribed.
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Chapter 9: Auction Governance Structures

Frank Tietze


9.1 COMPARATIVE ANALYSIS OF TECHNOLOGY AUCTION PROCESSES STRUCTURES Since the literature did not provide sufficient insight into the transaction governance structure (TGS) of auctions for patented technologies, I conducted a first, qualitative pre-study to complement the insights from the auction and management literature presented in Part II. For this study, empirical data were collected by means of interviews, live observations of two auctions, and from auction catalogues. The presentation of the study’s results is in accordance with the two stages of the analysis. First, following the three core phases of Lichtenthaler’s (2006b) model, I present individual case descriptions for each of the two auction designs as results for the within-case analyses. The case descriptions were prepared by combining the transaction process model proposed by Lichtenthaler (2006b) (see Chapter 3) and the auction process model proposed by Kumar and Feldman (1998) (see Chapter 5). Second, I present the results of the cross-case analysis that aimed to derive similarities and differences from the process structures. 9.1.1 The Auction Process of OT The planning phase starts with initial preparations of the auction. All activities during this phase relate to three areas, including the definition of rules, the announcement of the auction date and invitations to sellers and interested bidders to register for the auction. Defining the auction’s terms and conditions, which govern the transactions, is one of the very first preparatory steps. The rules define the requirements for the selection of the technologies to be offered at the auction, the registration requirements for...

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