Teaching Entrepreneurship
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Teaching Entrepreneurship

A Practice-Based Approach

Heidi M. Neck, Patricia G. Greene and Candida G. Brush

Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two parts, the book is written for those educators who want their students to develop a bias for action and who are willing to explore new approaches in their own classrooms. A set of 42 exercises with detailed teaching notes is also included to help educators effectively teach the practices in their curriculum.
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Chapter 2: The practice of play

Heidi M. Neck, Patricia G. Greene and Candida G. Brush


"Play it again, Sam!" OK, devoted cinephiles know that Humphrey Bogart really did not say this in Casablanca, but it is the ubiquitously quoted line and we're going with it - especially because the idea of playing something over and over again fits with the idea of a practice and subsequently teaching entrepreneurship as a method. The practice of play is about developing a free and imaginative mind, allowing one to see a wealth of possibilities, a world of opportunities, and a pathway to more innovative ways of being entrepreneurial. In fact, play has been pointed to as a necessary twenty-first-century skill (Pink, 2005).

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