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Disclosing Entrepreneurship as Practice

The Enactive Approach

Bengt Johannisson

Some contemporary practice theories are not well suited to studying entrepreneurship as ongoing creative organizing. In order to catch the emergence of entrepreneurship, the scholar has to adopt a dwelling mode and immerse themselves into the concrete doings, the practices, of ‘entrepreneuring’, thus amalgamating the researcher and entrepreneur identities. Enactive research thus means that the scholar enacts a real-life venture and uses auto-ethnographic methods to organize the insights being gained. Two enacted, year long, projects, are reported in detail and the methods used and the findings from the research are reported in this thought-provoking book.
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Chapter 5: The practice of entrepreneuring – lessons from the field

Bengt Johannisson


The proposed action rationale for entrepreneuring includes the following formative dispositions: 1) considering change and experimenting as a natural state; 2) experiencing the personal network as a bodily extension; 3) recognizing venturing as a collaborative undertaking; 4) rationalizing and imputing agency to one’s own actions over random events; 5) safeguarding room for manoeuvring; and 6) regarding institutions as competitors, indifference as an enemy and resistance as an energizer. These dispositions encapsulate the entrepreneur’s personal relations, which provide the warp of the entrepreneurial career imagined as a rag-rug. Its weft is constituted by the resources (rags) that feed situated practices. In the venturing process these appear as prosaic everyday activities as much as they appear as dramatic events. The overall weaving process as a metaphor for the practice of entrepreneuring is guided by the duality of conscientiousness and grit, where as much attention is paid to details as to the crafting of an entrepreneurial career and identity.

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