A Practical Managerial Approach
International business and marketing is taking on an ever-increasing role in the global economy. Entrepreneurial firms from most developed countries effectively sell their products/services in a variety of market areas. Indeed, as formerly agricultural countries become more and more industrially developed, the distinction between foreign and domestic goods becomes somewhat blurred. What was once only produced domestically is now produced internationally. This blurring of national identities is likely to continue as more and more products/services are introduced outside domestic boundaries through successful international entrepreneurial marketing.
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