The objective of this chapter is the study of theories and measurement of subjective well-being. The works of Richard Easterlin and Angus Deaton, using the survey methodology of Hadley Cantril and Gallop Poll, as well as Daniel Kahneman, take up the study of the long and short-term structures of the mind. Positive theory such as the prediction by Paul A. Samuelson of consumer preferences from their consumption pattern are studied. John von Neumann and Oskar Morgenstern’s axiomatic utility framework is investigated as the foundation of modern analysis of utility.
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