Handbook of University-wide Entrepreneurship Education
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Handbook of University-wide Entrepreneurship Education

Edited by G. Page West III, Elizabeth J. Gatewood and Kelly G. Shaver

This Handbook explores the current state of university-wide entrepreneurship education programs and provides a comprehensive reference guide for the planning and implementation of an entrepreneurship curriculum beyond the business school environment. A variety of authors spanning five countries and multiple disciplines discuss the opportunities and universal challenges in extending entrepreneurship education to the sciences, performing arts, social sciences, humanities, and liberal arts environments. The Handbook is designed to assist educators in developing new programs and pedagogical approaches based upon the previous experiences of others who have forged this exciting new path.
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Chapter 9: Teaching Entrepreneurship Through Science-Oriented Teams and Projects: Three Case Studies

Jed C. Macosko, A. Daniel Johnson and Sarah M. Yocum


9 Teaching entrepreneurship through scienceoriented teams and projects: three case studies Jed C. Macosko, A. Daniel Johnson and Sarah M. Yocum Introduction Teaching students to be entrepreneurs poses a challenge from a pedagogical perspective. For students to become entrepreneurs, they must learn how to identify and pursue opportunities that create change and result in sustainable value for society. Part of this process involves students learning factual content knowledge about how to launch a new enterprise; however, students’ ability to apply their knowledge will largely determine whether they are successful, especially during a venture’s earliest phases. So how do we best assist students in developing these applied thinking and problem-solving skills? Numerous studies have shown that students gain such skills more quickly when their instructor creates an ‘active learning’ environment that focuses specifically on developing these abilities (Halonen et al. 2002, p. 284). In this chapter, we briefly describe the pedagogical underpinnings of active learning, list five teaching strategies that promote active learning, and provide case studies of team- and project-based classes that used science-rich problems to move students out of their comfort zones and into active acquisition of entrepreneurial skills. We believe that active learning – particularly when stimulated by science-oriented projects – allows students to develop thinking skills most essential to early-stage entrepreneurship. Moreover, we have observed that students who learn these early-stage entrepreneurial skills are more likely to pursue the later stages of the entrepreneurial process (refining the venture, performing a financial analysis, developing marketing and operational plans and so...

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