Introduction
Kevin J. Vella and Gordon Foxall
Article Category:
Monograph Chapter
Publication Date:
30 Sep 2011
Collections:
Business 2011
DOI:
https://doi.org/10.4337/9780857936509.00005
Full access
Cover The Marketing Firm
The Marketing Firm
Monograph Book
Publication Date:
30 Sep 2011
Print ISBN:
9781848444157
eISBN:
9780857936509
DOI:
https://doi.org/10.4337/9780857936509
Page Count:
328
Collections:
Business 2011
Buy Print