Extract

Howard E. Aldrich Dino, Rich: Please join me in welcoming research exemplar, Howard Aldrich. Aldrich, Howard: Welcome to the ACC, Big East Basketball Challenge. Tipoff’s going to be starting very soon. Haggard, Rory [off camera]: Hey, wait a minute; that’s over and done with! Aldrich, Howard: Oh never mind. I’m very happy to be able to join you by this long-distance route today. When I was asked to be a speaker, one of the things that occurred to me was that you’ll be hearing a great deal about some of the general principles of doing entrepreneurship research. What I will do is talk more about ‘best practices’ and in particular, as you saw from the title slide, what I want to talk about in the time available is mindful scholarship. When I was asked to do this, it occurred to me that I was probably asked because I am seen as an ‘expert.’ Now, what’s an expert? According to neuroscience or cognitive science researchers, about 10,000 hours of experience typically gives you the possibility of insights into a phenomenon. But it is more than experience. It’s more than the fact of having 10,000 hours. Being an expert means noticing distinctions. It means being aware of differences, being attentive to things that novices and amateurs don’t pay attention to. Much of what I’m going to talk about actually comes from some books that I have found helpful in thinking about mindful activities in general: the Zanders’ The Art of...