The Role and Impact of Entrepreneurship Education
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The Role and Impact of Entrepreneurship Education

Methods, Teachers and Innovative Programmes

Edited by Alain Fayolle, Dafna Kariv and Harry Matlay

This edited volume aims to bridge persistent research and practitioner gaps in entrepreneurship education theory and practice, as well as its relationship to main stakeholders. In 16 focused chapters, authored by leading international authorities in this topic, it offers new and innovative conceptual frameworks, research directions and illustrative case studies.
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Chapter 2: ‘I’m a designer, get me out of here’: can entrepreneurial education advance through learning from design education?

Andrew Penaluna and Kathryn Penaluna

Abstract

Written from the perspective of authors with extensive experience of design education as well as entrepreneurial education, this chapter observes the dominance of business school perspectives and suggests that a closer look at design education could ‘oil the wheels of development’. The main objectives are to overtly align the parallels discovered, question the perceived superficiality of Design Thinking as an interpretation of how designers are taught, and to consider areas of contrast and conformity. Our questions ask if entrepreneurial educators and researchers are reinventing wheels, and, if this is the case, where are the opportunities to learn? We find that creativity, innovation, resilience, flexibility and adaptability, opportunity recognition, dealing with ambiguity, risk and failure are aspects that bridge both worlds. However, business education is primarily evaluated through theory expression and application using analysis and hindsight, whereas design education is future oriented and rewards synthesis, novelty, insight and foresight. Design education is inherently experiential, and focuses on resourcefulness and innovation; thus, it provides exemplars for further research and development.

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