Big Data
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Big Data

Promise, Application and Pitfalls

Edited by John Storm Pedersen and Adrian Wilkinson

Big data and 'the package' of the digital society is de-mystified in this important book. A group of international experts frame the debates around big data and analyse its impact in different sectors in practice. They also examine whether big data and the digital society can deliver on its promises.
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Chapter 3: Big data and application

Patrick Mikalef


With big data analytics reaching a point of technological maturity, the attention has shifted towards how organizations can leverage the potential offered by such technologies, and the ways by which they can harness their potential to drive business value. While much has been written over the past few years on the potential and challenges of incorporating big data analytics in business operations, there is still a lack of a consolidated view on empirical findings, and what research and practical implications they can lead to. The chapter talks about the potential and business value big data analytics can deliver, the main aspects organizations should consider when deploying big data analytics to support operations, as well as what challenges are typically presented during such implementations. The aim is to outline some key issues that surround the organizational adoption and diffusion of big data analytics technologies, and to highlight some future promising areas for further research.

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