The Regulation of E-cigarettes
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The Regulation of E-cigarettes

International, European and National Challenges

Edited by Lukasz Gruszczynski

Combining the insights of leading legal scholars and public health experts, this unique book analyses the various legal problems that are emerging at different levels of governance (international, European and national) in the context of the regulation of e-cigarettes. The expert authors assess in depth the possible application of the precautionary and harm reduction principles in this area, examine the legal constraints imposed on states by international and European rules, as well as the regulatory approaches currently in place in selected national jurisdictions.
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Chapter 7: Regulating e-cigarettes at the EU level

Anna Pudło and Lukasz Gruszczynski


The market for e-cigarettes has recently been harmonized at the European Union (EU) level by the 2014 Tobacco Products Directive (TPD). To some, the TPD establishes a golden regulatory standard for the treatment of e-cigarettes - one which can be replicated in the future in other jurisdictions - while for others it is an example of an overprotective regulation that stifles innovation, which in the end may have a negative impact on public health protection. The aim of this chapter is twofold. First, it analyzes the legislative process that led to the adoption of the new EU regulatory framework for e-cigarettes, at the same time identifying the factors that have had an impact on its ultimate shape and presenting its main features. Second, the chapter assesses the legality of the relevant TPD provisions under applicable EU rules in light of the Pillbox 38 (UK) Ltd v Secretary of State for Health judgment.

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