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About the editors
Adam Lindgreen
,
C. A. Di Benedetto
,
Joëlle Vanhamme
, and
John Nicholson
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Article Category:
Monograph Chapter
Publication Date:
20 May 2021
Page Range:
x–xiii
Collections:
Business 2021
DOI:
https://doi.org/10.4337/9781839101786.00006
Full access
Download PDF
How to Fast-Track Your Academic Career
Editors:
Adam Lindgreen
,
C. A. Di Benedetto
,
Joëlle Vanhamme
, and
John Nicholson
Monograph Book
Publication Date:
20 May 2021
Print ISBN:
9781839101779
eISBN:
9781839101786
DOI:
https://doi.org/10.4337/9781839101786
Page Count:
424
Collections:
Business 2021
Buy Print
Table of Contents
Front Matter
Copyright
Contents
Figures
Tables
About the editors
Contributors
Introduction to How to Fast-Track Your Academic Career
Part 1: Getting started
Chapter 1: Becoming a business-to-business marketing scholar
Chapter 2: Balancing like an academic
Part 2: Generating ideas and setting up for success
Chapter 3: Developing original, courageous ideas
Chapter 4: Building research groups
Chapter 5: Writing research funding applications
Chapter 6: Undertaking cross-disciplinary research
Chapter 7: Collaborating with practitioners
Part 3: Working with students
Chapter 8: Guiding Ph.D. students
Chapter 9: Translating research into teaching
Part 4: Getting published
Chapter 10: Framing a manuscript
Chapter 11: Developing conceptual frameworks for business-to-business marketing
Chapter 12: Writing a case-study methodology section
Chapter 13: Writing articles for premier academic journals
Chapter 14: Revising for premier academic journals
Chapter 15: Reviewing manuscripts
Part 5: Being relevant
Chapter 16: Getting research cited
Chapter 17: Defining, identifying, and measuring societal value
Part 6: Offering our final thoughts
Chapter 18: Offering our final thoughts on How to Fast-Track Your Academic Career
Appendix 1: Example of charters for research groups: IMP and CMP
Appendix 2: Revising and resubmitting: Go configure: the mix of purchasing practices to choose for your supply base
Index
Subjects
Business and Management
Knowledge Management
Management and Universities
Management Education
Teaching Methods in Business and Management
Education
Management and Universities
Management Education
Innovation and Technology
Knowledge Management
Teaching Methods
Teaching Methods in Business and Management
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